Refreshing a Premium Pet Accessory Brand
Pip & Penny Co. creates handcrafted, Canadian-made pet accessories designed to bring joy to pets and their people. The business was ready for a fresh new look that would better reflect the quality of its products and help it stand out in a growing marketplace.
THE CHALLENGE:
Refresh the existing brand with a more polished and premium identity that would appeal to modern pet owners while showcasing the handcrafted nature of the products.
THE SOLUTION:
Developed a complete visual identity including a new logo suite, colour palette, typography, brand pattern, mini brand guide, Instagram highlights, and promotional marketing assets to create a cohesive and recognizable brand experience.
THE OUTCOME:
A refined and elevated brand identity that better reflects the quality of the products while helping Pip & Penny Co. stand out from competitors and connect with its target audience.
SERVICES PROVIDED:
Branding • Logo Design • Visual Identity • Brand Guide • Social Media Design • Brand Pattern
✓ Complete brand refresh
✓ Custom logo suite and visual identity
✓ Branded social media assets created
Logos in various applications
Concept website design and packaging
Mini Brand Guide
Cathy's work is amazing. I reached out to Cathy on a whim, and I am so glad I did. I had one idea I knew I wanted but was overwhelmed by how to put it all together, and Cathy nailed it for me with the little information I gave her! She was able to capture the essence of my business and turn it into something I only dreamed of. She was such a pleasure to work with; I will definitely be coming back to her for other marketing needs down the road.
Andrea Jamieson