Revitalizing a Community Marketplace Brand
Great Canadian Makers Market is a virtual marketplace that connects Canadian makers, artisans, and small businesses with shoppers across the country. I partnered with the organization to refresh its brand identity and redesign its website to create a more professional and engaging experience.
THE CHALLENGE:
Modernize the existing brand and website while maintaining the creative, community-focused feel that makers and shoppers loved.
THE SOLUTION:
Developed a refreshed visual identity, logo suite, colour palette, Wix website, and branded marketing assets to create a cohesive and professional brand experience.
THE OUTCOME:
A vibrant and polished brand that better represents the marketplace while providing a stronger platform for future growth.
SERVICES PROVIDED:
Branding • Logo Design • Visual Identity • Wix Website Design • Brand Guidelines • Social Media Templates
✓ Complete brand refresh
✓ Ongoing creative support
Incorporating a modern font with an artisan feel to a few letters. The letters selected showcase the word 'Meet" which encompasses the community spirit of the Makers Market.
The goal of the re-design was to bring a more professional style while maintaining the craft market feeling. Requesting a more vibrant theme to stand out from the competition.
Original website and logo:
We first partnered with Cathy White Design Lab to explore new logo options. She took the time to get to know our brand by asking questions and doing research of her own. She delivered options that were exactly what our business needed and more. After finalizing the logo and new branding colours, we immediately hired her to design our website. We are so impressed with the detail and design of everything she has created for us. Our website and branding are better than we could have imagined and we will certainly be working with Cathy again on future projects.
Lavanna L.