On Parle Assurance
/ We Talk Insurance

Building a Modern Insurance Brand for Everyday Quebecers

On Parle Assurance / We Talk Insurance was launched with a vision to make insurance more approachable, accessible, and easy to understand. I was responsible for creating the complete bilingual brand identity and supporting marketing materials from the ground up.

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THE CHALLENGE:

Create a new bilingual insurance brand that would appeal to both French and English-speaking audiences while standing out from traditional insurance providers.

THE SOLUTION:

Developed a complete visual identity including logo design, brand guidelines, business stationery, marketing materials, advertising campaigns, signage, and trade show collateral.

THE OUTCOME:

A professional and approachable brand that provided a strong foundation for future growth while helping simplify insurance for everyday Quebecers.

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SERVICES PROVIDED:

Branding • Logo Design • Visual Identity • Brand Guidelines • Advertising • Marketing Materials • Signage • Trade Show Materials • Fillable Forms • Merch