Swiffer

Role: Graphic Designer 

Industry: Product

Developed: Print Advertising

 

Created a Swiffer Campaign mock for Starcom MediaVest Group to pitch to their client – which was purchased and printed in Metro newspapers across Canada.

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The creative campaign was nominated and won gold in the newspaper division at the 2009 Canadian Media Innovations Awards as well as the 2009 Creative Media Awards in New York. The eye-catching ads created buzz and helped increase consumer purchase intent by 15%.